Jas Bell (also known as Leonardo Chop) is a Creative Director and Visual Architect whose work has come to define the aesthetic of a generation. Best known as the Art Director and Design Lead for SZA, Bell is the visionary responsible for the visual identity of the record-breaking SOS album cycle and the last 8 years of SZA's product and design offering. His influence now extends to the biggest stages in entertainment, executing creative direction for Metro Boomin and designing key merchandise moments for the Super Bowl.

Born in St. Louis and forged in the creative fires of the music industry, Bell’s multidisciplinary approach mirrors the philosophy of Virgil Abloh, seeing no boundary between high-level commercial design, streetwear culture, professional sports, and fine art. His background is rooted in a foundation of the road; years spent touring with acts like Pharrell gave him a unique "university" education in how music and fashion intersect on a global stage.

His work is characterized by a distinct use of texture, collage, and "visual sampling", a style that turns ephemeral digital moments into permanent cultural artifacts. From designing and directing for professional teams and league athletes to serving as a key collaborator to the most iconic names and moments in history, Bell has proven that he does not follow trends; he forecasts them.